Ethos - K2SD Group

The K2SD studio, materials library and island counter

OUR BRAND

K2SD is a multidisciplinary bespoke design group based in Singapore that creates distinctive spaces guided by the philosophy of “Design as a work of Art”, transforming spaces into expression of identity, experience and artistry across residential, hospitality, clubs and commercial projects.

No one design is the same.

Every project is a piece of Art.

Through Architecture by K2 Habitus, as well as Interior and Styling works by K2 Space for our client, we create dialogues through mindful design and intentional approach of material, form, color, pattern and texture to create a unique design approach that embody a spirit of refinement and timelessness of our Client’s Ethos into a Space of Art.

Three K2SD interiors, from a lit facade to a study and a lounge

01. OUR PHILOSOPHY

Our Design as a Work of Art, one that carries cultural and sculptural meaning, and thoughtful craftsmanship. Our approach combines unique use of curated materials, form, color, pattern and texture play to create spatial experiences that are distinct, refine, and timeless. Every creation is a refined expression of identity, soul, and story.

02. OUR EXPERTISE

i. Advisory

ii. Master Planning

iii. Architectural Design

iv. Interior Design

v. Procurement

03. OUR PROJECT

K2SD Group specializes in master planning, architecture and interior design for residential, hospitality, commercial, and club projects, covering across Singapore, Malaysia, Thailand, and Italy, our work reflects a commitment to thoughtful design and regional sensitivity tailored to a diverse multinational clientele. Our clientele profiles span from Switzerland, the United States, South Korea, China, Hong Kong, Taiwan, Indonesia Jakarta, Australia, Malaysia, and Singapore.

04. OUR FOCUS

Freedom of Time is Luxury: Our Goal is to provide exquisite service to our Client to relieve them from the day-to-day technicality of project realization.

Design beyond Essential: Our Design as a Work of Art

Attention to Detail: Faithful to the Artisans Model, with the constant quest for beautiful material

05. DESIGN JOURNEY

At K2SD, every project begins with understanding: its context, potential, purpose and the people it is created for.

We believe great design is not a formula. It is a process of discovery, where strategy, creativity and expertise come together to shape a distinctive vision for every property.

01 DISCOVER

Understanding the Opportunity

We begin by understanding the project beyond the brief: its site, context, aspirations, opportunities, constraints and long-term potential. This establishes the foundation for a design direction that is both meaningful and purposeful.

02 DEFINE

Shaping the Vision

Through our tailored design methodology, we translate insights into a clear creative vision, establishing the narrative, identity, spatial strategy and design language that will define the project.

03 CREATE

Developing the Experience

The vision evolves through master planning, architecture and interior design, with careful consideration of space, materiality, form, light, function and experience. Every element is curated to create a cohesive and distinctive whole.

04 REALISE

Bringing Vision to Life

From design development and technical documentation to material sourcing, supply and construction, we bridge creative intent with execution, ensuring the design is delivered with integrity, quality and precision.

05 PERFORM

Beyond Completion

Where required, our involvement extends beyond completion, supporting operations, guest experience, property management and long-term asset performance.

From opportunity to experience, and from vision to value, K2SD works across the journey to create properties that endure.

Our People

Founding Principal

Ar. Kelly K Cheah

“Design as a work of art”

With over 16 years of experience and a portfolio of projects, Ar. Kelly K Cheah is the Founding Principal of K2SD Group, an international design practice specialising in architecture, interior design and spatial experiences across residential, hospitality, commercial and lifestyle projects.

View profile